Starbucks claims to have found a way to offer a truly great cup of coffee that you can prepare by just adding water. According to the website, Starbucks VIA™ is full-bodied and flavorful, just like the Starbucks® coffee you know and love.
But, they say, don't take their word for it. Try Starbucks VIA™ for yourself. Take the Starbucks VIA™ Taste Challenge on October 2 through 5 at participating Starbucks stores and receive a coupon for a free tall brewed coffee (redeemable on your next visit).